ABOUT PETER MOORE CREATED
We at Peter Moore Created are a collection of friends and family who want to honor the legacy of Peter Moore by building community, sparking conversation, and challenging perspectives to create peace and justice in our world. We hope this will become a place people visit to learn and share stories about the man, his work, his art, and most importantly his mission to promote peace and justice.
Everyone involved in this project had the incredible good fortune of knowing, working with, and learning from Peter over the course of his life, and the impact he made on us all was massive. We all love Peter, and we want the world to know how incredible this man was. Everything we are doing comes from that place. So far, we have contributed to the amazing new book Peter Moore Sneaker Legend by author Jason Coles. We have created this site. We have collected and archived as much of his work as possible. We are sharing our stories, and invite others to share theirs. We are selling limited original prints and reprints of his art, and donating the majority of the profits to charitable causes promoting peace and justice. And we are just getting started.
Peter wanted his art to make the world think about peace and justice, saying “If I push this peace thing enough maybe someone will start paying attention.” We intend to carry on and expand his mission with enthusiasm, compassion and humility. We invite you to join us in any way you feel inspired to do so, from sharing stories to buying art to just following and supporting our messages of peace and justice.
We knew Peter as well as anyone, but certainly no one can replace the force that was Peter Moore. We will do our best, and we will follow his enduring directive of Don’t fuck it up.
OUR MISSION
To honor the legacy of Peter Moore by building community, sparking conversation, and challenging perspectives to create peace and justice in our world.
OUR VISION
A world where peace and justice for everyone is realized.
OUR VALUES
ABOUT THE MAN
Peter Moore was truly a creative genius. A visionary problem solver, a talented and determined designer, and a willing and committed mentor, who became a true sneaker Industry legend. While he was best known for his design work in the athletic footwear and apparel industry, he was also a passionate and prolific artist, a questioner of the status quo and a champion for the underdog who created hundreds of prints promoting peace and justice. He most certainly did not have a lisp, ride a skateboard, nor go bye “Pete”. To anyone who met Peter, he had a presence, he made an impact, and under a sometimes gruff exterior was a heart of gold. He didn’t tolerate bullshit. He was serious and driven beyond belief, but he also had a great sense of humor. He expected nothing but the best from himself, and could be volatile when he did not achieve his own incredibly high expectations, with some legendary blow ups to his credit both at work and on the golf course. Peter poured all of his creative vision into his work, both his professional design and his personal art, and together they reflect a lot about who he was as a person. What is on this site is just some of that work, but you will start to get an idea of his genius.
PETER MOORE SNEAKER LEGEND:
To learn more check out:
The Creative Visionary Who Revolutionized Nike and Unleashed the Best of Adidas.
By Jason Coles. With forward by Jacques Chassaing and Tinker Hatfield
ABOUT THE DESIGN
Peter’s long and illustrious design career spanned nearly 60 years, over which he became a legend in the sneaker business, designing and overseeing the creation of hundreds of logos, products, campaigns, identities, spaces, buildings, and more across the industry. In addition to sports footwear and apparel brands, he produced hundreds, if not thousands of logos and brand identities for clients spanning tech, healthcare, workwear, ranching, tanneries, golf courses and tournaments, home improvement, charities, and more, some of which can be seen on these pages. Of course his most famous works were for Nike and adidas. As Nike’s Creative Director, he created the original Air Jordan logos (both the winged basketball and the Jumpman), the Air Jordan 1 and 2 shoes, all the original Nike athlete posters, signature products for Michael Jordan, John McEnroe, and Dwight Gooden, and more. As Global Creative Director for adidas, he created the adidas performance logo, the adidas Equipment Line, the adidas Originals category, the Feet You Wear product and logo, the original Kobe Bryant product line, and much more. He is credited with helping launch Nike and helping save adidas. One man impacting two iconic brands. Legendary.
His approach to design was based around creative problem solving. Identify the problem then create the simplest solution to solve that problem. His design philosophies boiled down to keep it simple, the solution to the problem is inherent in the problem itself, form follows function, and no bullshit. It was almost never personal, rather the focus was on how to best serve the client with the best solution. He also excelled at having a vision for a solution that he could clearly communicate and that everyone could easily understand and execute. That was his real secret sauce, seeing what needed to happen to achieve the best possible outcome and getting everyone on board to execute that plan.
He enjoyed being a mentor and entrusted people to create good work with minimal direction and strong, clear feedback. He gave other creatives a lot of room to explore, but his most common creative directive was “don’t fuck it up.” It gave them freedom with responsibility, which often produced the best possible results.
The sheer amount of work Peter created over his career is amazing. When you factor in the quality and impact his work had, it is stunning. As a designer, creative director and visionary leader he was unsurpassed. Peter would often say he was never the best designer, or illustrator or artist, but he was always able to see the problem and the solution, and figure out how to get there. In fact he was brilliant.
ABOUT THE ART
As an artist, Peter strove to provoke thought, challenge the status quo, spark discussion and most certainly to promote peace. And he was fairly prolific, creating hundreds of works of personal art over the course of his illustrious career as a designer and creative director. Though he worked in many mediums over the years, he was bemused with silk screening or serigraphs, often printed over photo transfers. He also produced quite a few watercolor paintings over transferred photos as well. These make up the majority of the art seen on these pages. His most common topic was the promotion of peace in his annual Christmas Posters, covering a wide array of current topics and always including a dove in some form. The Christmas Posters span 50 plus years, and to those lucky enough to be on his mailing list, they were a cherished annual tradition. His subject matter spans politics, injustice, pollution and the environment, sports, Africa and people/portraits, all in his own unique style and all provoking thought and discussion.
PEACE
The annual Christmas Posters were the standard bearers, but not the lone statements on peace. He explored this topic rather prolifically throughout his artwork and always strove to present a different perspective and maybe get you to rethink what was possible in the pursuit of peace. Take a look at these pieces and see what they say to you.
Pollution and the Environment:
A favorite topic in the later years of his career involved the environment and what mankind was doing to the planet. Pollution, plastic waste, oil production, all make appearances in these pieces. Some of these works are quite provocative and others use humor to make a point. Mostly consisting of serigraphs, serigraph and photo transfers, and watercolor with photo transfers, he explored environmentalism across several mediums.
Politics:
An unavoidable topic for any artist, Peter was not shy to make statements on politics and political figures, and usually with a strong point of view. When you look through these works, mostly serigraphs and serigraphs with photo transfers, you may see he was more interested in calling out injustices versus picking sides, and that he was truly a citizen of the world versus being America centric.
Portraits:
These pieces feature people that were in Peter’s life, either family and friends or coworkers or peers, and are often different styles than his other works. Sometimes requested as parting gifts for longtime colleagues, sometimes done for his own personal interests, these portraits often tried to capture the essence of the person in them or were just experiments with a new technique.
SPorts:
As an avid athlete and sports fan, it is pretty obvious that Peter would use sports as subject matter. Much of the art he created around sports involved water color painting over photo transfers (a technique he constantly tinkered with by changing chemicals, copier toner and paper types over the years). These works include famous sports figures like MJ, Kobe, Bobby Knight, Adi Dassler, and more, and many were used as office art at Sports Inc. and adidas.