Read AND share stories about the man himself
This is the place for stories about the man himself told by those who knew him. Hopefully they will give you further insight into just who Peter Moore was and what he was all about. They may also make you laugh, cry, or see things differently. It is a work in progress, so check back often and enjoy.
If you have a story about Peter, please send it to us at the following email and it just might make it onto these pages.
PETER’S PROCESS
Imagine you were the creator of the most famous and popular shoe and logo in the history of sports…
40 Years from Lift-off, Air Jordan Still Flying
On April 1st 2025, the Air Jordan 1 celebrates its 40th anniversary. What makes that number seem almost crazy is that we are still wearing and talking about the shoe. I once asked Peter if he had any inkling when he designed it that kids would still be wearing it decades later…
EQUIPMENT PART 2
“You don’t get it your way, you get it adidas’ way”... Listen to Peter in a 2019 interview talking about the Equipment Design Philosophy.
Adidas Equipment: A Look back
Since adidas re-launched the Equipment range as a part of Originals, we found ourselves thinking back to the creation of both adidas Equipment and adidas Originals back in the early 1990s.
Kobe Bryant California Dreamin’ Photo Shoot
What do you do with a basketball phenom who you believe has the potential to make a massive impact beyond the game into society at large? Peter got to answer that question at Nike with Michael Jordan, but more than a decade later he did it again with adidas and Kobe Bryant. It all began on an LA beach with an 18-year-old phenom and an attempt to redefine the California dream.
How Many Boys do you have peter?
One of my many memories of my father’s work involves a presentation that he and Rob Strasser made to Michael Jordan in my family’s kitchen…
Peter’s love for architecture
While working on Peter’s book I came across Ayn Rand’s book ‘The Fountainhead’, which is one reason Peter was interested studying architecture…
Running around portland
A little gem for Portlandians and book design lovers: ‘Running around Portland’ I came across this book and to my surprise…