EQUIPMENT PART 2

Wait… there’s more. The adidas Equipment story part 2: 

We dug up a few additional gems about the beginning of adidas Equipment and wanted to share them with you. We think so many of the concepts around Equipment are still applicable today. In the video, hear from Peter himself as he reflects about the adidas Equipment design philosophy, and then dive into the original launch package and catalog. Enjoy.

“You don’t get it your way, you get it adidas’ way”... Listen to Peter in a 2019 interview talking about the Equipment Design Philosophy.

“Welcome to 1991 - Today people are on the move. They are worried about the destruction of our planet. They are fed up with extravagance and waste, overpriced products, poor quality and products that don’t perform as promised. They are tired of exaggerated claims. People are ready for something new, ready for something that is genuine.”... the Equipment Launch booklet from 1991, true then, true now.

“People are tired of gimmicks, hype and inflating prices. They want honest performance, quality and value. It’s true of consumers. And it’s true of retailers. It’s time to get back to what is essential”... explore the first Equipment catalog.

These relics are a learning session for young designers. There once was a world without internet, powerpoints or pdf’s. There were simply boards, filled with hand drawn sketches and carried by hand in specific bags around the world by creatives and advertisers. Here, the set of boards for the first Equipment apparel range designed by Peter.

“adidas Equipment. It’s About Time. As you may know, adidas Equipment was designed as total package by Peter Moore and Rob Strasser. Everything works together to deliver a message of no-nonsense quality and attention to detail”... look at the first issue of  “adidas Equipment Commitment” newsletter.